Murphy McKenna
Rebranding for a West Essex Home builder
Rebranding for a West Essex Home builder
Project type
Project type
Brand Identity & Website
Brand Identity & Website
Company
Company
Murphy McKenna
Murphy McKenna
Location
Location
UK
UK
Industry
Industry
Construction
Construction
Role
Role
Creative director
Creative director
Tools
Tools
Figma, Affinity
Figma, Affinity
The brief
Murphy Mckenna is a family-built property developer based in Essex. A family-run business they had a website and a logo that wasn't working for them. Built in Wix on a budget, they were having issues with people navigating the site and finding information. They also wern't sure the logo worked for them anymore.
Old
New
What did I do?
I ran a discovery session that uncovered who the core user base is and what their objectives are. We uncovered that their logo didn't speak to their customer base as much as they'd like, and it didn't encapsulate their core values.
Tackling the identity first, and then flowing this down into the website. The logo and broader identity needed to encapulate what made them stand out. An irish/english family business who are proud of their routes. They were keen to keep a duel M mark as it was something the father – who sadly passed away recently – originally wanted. I intwined a celtic knot with a duel M shape to create a unique wordmark. We explored options that screamed construction, but they were keen to keep the duel M.
The website was trimmed down from it's previous iteration, keeping it simple and driven towards potential investors. MurphyMckenna don't sell D2C so this site is promotional for potential investors for new developments. The ICP is usually on their phone, quickly checking for legitimacy, and likely to call the director personally.
What was the outcome
A unique brand identity that helped stand out from the crowd. It resonated with their roots and kept a personal touch. The website is easy to navigate and talks directly to their key audience. This helped establish a form of legitimacy that has secured funding in Ongar and Harlow for new developments, effectively shortening the sales cycle.
Old
New
The brief
Murphy Mckenna is a family-built property developer based in Essex. A family-run business they had a website and a logo that wasn't working for them. Built in Wix on a budget, they were having issues with people navigating the site and finding information. They also wern't sure the logo worked for them anymore.
What did I do?
I ran a discovery session that uncovered who the core user base is and what their objectives are. We uncovered that their logo didn't speak to their customer base as much as they'd like, and it didn't encapsulate their core values.
Tackling the identity first, and then flowing this down into the website. The logo and broader identity needed to encapulate what made them stand out. An irish/english family business who are proud of their routes. They were keen to keep a duel M mark as it was something the father – who sadly passed away recently – originally wanted. I intwined a celtic knot with a duel M shape to create a unique wordmark. We explored options that screamed construction, but they were keen to keep the duel M.
The website was trimmed down from it's previous iteration, keeping it simple and driven towards potential investors. MurphyMckenna don't sell D2C so this site is promotional for potential investors for new developments. The ICP is usually on their phone, quickly checking for legitimacy, and likely to call the director personally.
What was the outcome
A unique brand identity that helped stand out from the crowd. It resonated with their roots and kept a personal touch. The website is easy to navigate and talks directly to their key audience. This helped establish a form of legitimacy that has secured funding in Ongar and Harlow for new developments, effectively shortening the sales cycle.
Project type
Brand Identity & Website
Company
Murphy McKenna
Location
UK
Industry
Construction
Role
Creative director
Tools
Figma, Affinity
The brief
Murphy Mckenna is a family-built property developer based in Essex. A family-run business they had a website and a logo that wasn't working for them. Built in Wix on a budget, they were having issues with people navigating the site and finding information. They also wern't sure the logo worked for them anymore.
Old
New
What did I do?
I ran a discovery session that uncovered who the core user base is and what their objectives are. We uncovered that their logo didn't speak to their customer base as much as they'd like, and it didn't encapsulate their core values.
Tackling the identity first, and then flowing this down into the website. The logo and broader identity needed to encapulate what made them stand out. An irish/english family business who are proud of their routes. They were keen to keep a duel M mark as it was something the father – who sadly passed away recently – originally wanted. I intwined a celtic knot with a duel M shape to create a unique wordmark. We explored options that screamed construction, but they were keen to keep the duel M.
The website was trimmed down from it's previous iteration, keeping it simple and driven towards potential investors. MurphyMckenna don't sell D2C so this site is promotional for potential investors for new developments. The ICP is usually on their phone, quickly checking for legitimacy, and likely to call the director personally.
What was the outcome
A unique brand identity that helped stand out from the crowd. It resonated with their roots and kept a personal touch. The website is easy to navigate and talks directly to their key audience. This helped establish a form of legitimacy that has secured funding in Ongar and Harlow for new developments, effectively shortening the sales cycle.
Old
New
The brief
Murphy Mckenna is a family-built property developer based in Essex. A family-run business they had a website and a logo that wasn't working for them. Built in Wix on a budget, they were having issues with people navigating the site and finding information. They also wern't sure the logo worked for them anymore.
What did I do?
I ran a discovery session that uncovered who the core user base is and what their objectives are. We uncovered that their logo didn't speak to their customer base as much as they'd like, and it didn't encapsulate their core values.
Tackling the identity first, and then flowing this down into the website. The logo and broader identity needed to encapulate what made them stand out. An irish/english family business who are proud of their routes. They were keen to keep a duel M mark as it was something the father – who sadly passed away recently – originally wanted. I intwined a celtic knot with a duel M shape to create a unique wordmark. We explored options that screamed construction, but they were keen to keep the duel M.
The website was trimmed down from it's previous iteration, keeping it simple and driven towards potential investors. MurphyMckenna don't sell D2C so this site is promotional for potential investors for new developments. The ICP is usually on their phone, quickly checking for legitimacy, and likely to call the director personally.
What was the outcome
A unique brand identity that helped stand out from the crowd. It resonated with their roots and kept a personal touch. The website is easy to navigate and talks directly to their key audience. This helped establish a form of legitimacy that has secured funding in Ongar and Harlow for new developments, effectively shortening the sales cycle.